Fat Tire has one cool Web site. While their might be a little too much happening at once (I came away with a tad bit of censory overload) - it's got soo much fun stuff. And they have a group called the "Team Wonderbike" - of which I have posted their pledge (above).
While - I can't quiet see my self biking everywhere, yet - I still like the idea.
You can also to enter to win a bike daily if you live in some cool states but California is not one of them, unfortunately.